A Framework Built for Real-World Leadership
Turn Potential into Performance.
The Value Formula distills decades of research and foundational business principles into a clear, actionable system for leaders who want transformation, not just theory.
Through interactive online training and Active Accountability™ Coaching, we partner with executive teams, departments, small businesses, and nonprofits to align organizational resources, capabilities, culture, and brand around a shared vision and mission that serves stakeholders and drives measurable results.
Because value isn't just what you create—it's what your customers, employees, and partners recognize, reward, and remember.
The Five Components of Value Creation
Vision
Establishing clear direction, rooted in values, that anchors decisions.
Alignment
Rallying around shared priorities and improved communication to eliminate friction.
Leverage
Maximizing systems, tools and processes that amplify impact.
Uniqueness
Harnessing differentiation that establishes trust and builds equity.
Execution
Committing to disciplined follow-through that consistently and reliably delivers results.
Everything Working TogetherÂ
The result: effective, empowered teams that deliver value to every stakeholder.
Ready to Build Value that Lasts?
Our Story
The Value Formula was created by a father–son team who arrived at the same conclusion from different directions: organizations often struggle not for lack of effort, but because they lack a clear, practical way to define and deliver their value. Ken brings decades of enterprise experience; Brian brings a modern strategic lens shaped by brand, culture, and growth. The combination surfaced a shared conviction to uncomplicate what should be foundational. The Value Formula simplifies complexity and gives teams a framework to operate with clarity, discipline, and purpose.
Coaching for Every Step of the Journey
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Tackling big challenges requires empowerment. The Value Formula's Active Accountability™ Coaches keep teams focused “knowing the score” and holding organizations accountable for progress.
Ken Wendle
Industry Veteran
Author/Co-Founder
The Value Formula
Brian Wendle
Sales & Marketing Strategy Expert,
Co-Founder
The Value Formula
