Plans Appear Clear and Alignment Seems to Exist.
But when the day-to-day whirlwind takes over, the strategy that felt real slowly becomes decorative.
The signals that reveal strategy isn't sticking:
 A variety of moments bring organizations to The Value Formula.Â
- Offsite alignment fades within weeks as the energy of the room doesn't survive the return to daily operations.
- Decisions get revisited instead of executed (what was agreed in one meeting is relitigated in the next).
- Accountability exists in theory but not in practice, as no one enforces it or expects to be held to it.
- Major project launches stall after the kickoff with momentum building and then dissipating without structure to sustain it.
- New priorities pile on top of existing ones, and the original strategic commitments quietly disappear under the weight of urgency.
- The plan becomes a reference document rather than an operating guide, consulted for context, not consulted for direction.
Teams that live through this often stop trusting strategic initiatives entirely. They've seen the cycle before. The Value Formula breaks it.
How The Value Formula Makes Strategy Stick
Vision
Grounds the strategy in a shared future state that teams can connect to when the day-to-day whirlwind makes it tempting to drift.
Alignment
Converts strategy into a shared operating language—including clear priorities, communication norms, and decision rules that hold beyond the planning session.
LeverageÂ
Ensures the team understands what resources are actually available to execute—and where they're being underused or misapplied.
Uniqueness
Keeps culture and brand as active participants in execution, not aspirational footnotes.
Execution
Defines Wildly Important Goals, establishes lead and lag measures, builds a compelling scoreboard, and incorporates Active Accountability—the structural backbone that keeps execution alive long after the planning energy fades.