What Everything Gets Judged By
Every decision—by customers, employees, and partners—comes down to the same question: Is it worth it?
Not intention. Not activity. Meaningful improvement relative to what it costs.
Organizations who understand this don’t rely on momentum or motivation. They design their work to create value deliberately.
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Built for Real-World Leadership
The Value Formula equips every level of an organization with the clarity and discipline to drive progress.
Executives
Strengthen strategic focus and unify leadership to truly move the organization forward.
Departments
Translate strategy into practical action by aligning daily work with outcomes that matter.
Start-Ups
Scale intentionally by aligning people, processes, and opportunity around real value—not noise.
OUR EXPERTISE
What Leaders and Teams Gain
Decision Making
Make better decisions with greater confidence by clarifying what matters most—and what doesn’t.
Culture & Talent
Attract, retain, and empower people who understand their role in creating value and take ownership of it.
Operational Clarity
Strengthen communication, accountability and the effective use of time and resources.
Sustained Impact
Focus effort on initiatives that create meaningful, lasting improvement—not short-term wins.
Proof in Practice
Organizations across industries have used The Value Formula to reduce complexity, strengthen performance, and deliver stronger value to all stakeholders.
What Leaders are SayingÂ
Executives, founders, and department heads share how The Value Formula sharpened their focus, elevated their teams, and transformed how they operate.
"The Value Formula is a fine-tuned back-to-the-basics approach that pertains to any business, big or small. Better yet, it forces you to rethink and reassess your understanding of what it really takes to grow a business in the face of seemingly endless challenges."
Brian Conrady
Executive Vice President, Major Media Co.
"Shocking to me was what took me years to piece together and not-so-easily explain, Ken/The Value Formula nailed. I’ve adopted this formula and framework for putting it all together in my organization. I’m a raving fan!”
Jim Goodman
Manager of Technical Support Services, Allo Fiber
"As a craftsman and builder, The Value Formula makes sense. Without a business background, the Value Formula helps us focus on what we need to do, with clearly defined goals and priorities that help us maximize the impact of our efforts, without burnout.”
Joe Bacus
Founder, BLA Studios
